There is neither a ‘quick antidote’ nor a ‘one-size-fits-all' when it comes to breaking into the market (or scaling faster than the competition). Rather, cybersecurity companies need to demonstrate a sustained presence, third-party validation, and achieve consistent and direct access to decision makers to build credibility and brand awareness. For companies who have recently emerged from stealth or who are still early-stage, accessing the resources required to execute on these objectives can be challenging. LaunchTech’s new Jumpstart Program seeks to provide a ready solution.
Designed for cybersecurity and technology companies, the five-month Jumpstart Program is a concentrated, high-impact engagement that combines core elements of media relations, analyst relations, corporate credibility programs, and curated CISO introductions. The goal? To help emerging and growth-stage brands earn visibility, strengthen credibility, and accelerate their pipeline development.
Why a Jumpstart?
For many tech innovators, the challenge isn’t having a great product; it’s cutting through the noise. Buyers are constantly berated with options; investors demand proof of traction, and analysts want clarity on positioning. The Jumpstart Program ensures that momentum builds from day one and compounds across multiple channels. Company news is amplified through media coverage, which is broadcast through social media. Analyst validation is reinforced by speaking engagements and award wins. Buyer conversations are enriched by strategic storytelling. It’s an integrated system designed to shorten sales cycles and expand opportunities.
What’s Included
Each Jumpstart engagement delivers the full strength of the LaunchTech team:
- Build brand credibility through awards, speaking, and corporate news amplification
- Develop and publish high-impact, media-ready thought pieces.
- Engage analysts to validate strategy and amplify credibility.
- Maximize exposure through strategic media pitching and follow-up.
- Connect executives with CISOs who are demonstrating active buying intent.
- In addition, by virtue of engaging with LaunchTech, clients gain access to CyberRisk Alliance's unique network of CISOs and executive buyers, an invaluable proving ground for messaging and an effective pathway to building trust.
The Approach
This comprehensive program will build credibility, visibility, and engagement across key stakeholder groups over a five-month period. The LaunchTech team will execute on corporate credibility initiatives to establish market authority through strategic award submissions, thought leadership speaking opportunities, and outline a calendar of company news to ensure rolling thunder. LaunchTech will also manage the process of press release drafting and connect targeted press activities to reinforce brand reputation and build your corporate resume. The development and placement of byline content will be fueled by turning executive and expert insights into high-impact byline articles, ensuring consistent thought leadership placement across relevant media outlets. Together, these efforts elevate the organization’s profile as a trusted voice in the cybersecurity and technology landscape.
Complementing these efforts, Analyst Relations activities will strengthen market positioning by engaging influential industry analysts for message testing, relationship building, and regular updates through structured briefings and newsletters. Media Relations efforts will drive earned coverage and brand amplification through proactive pitching, interview coordination, and responsive press engagement. Finally, Executive/CISO Meetings will create direct, high-value connections with decision-makers and practitioners, fostering meaningful dialogue and tangible business opportunities. Collectively, these components form an integrated communications engine that enhances awareness, credibility, and market impact.
The Impact
For companies looking for real growth, the outcomes are tangible:
- Sustained awareness across media, analysts, and buyers
- Shorter sales cycles through direct CISO engagement
- Stronger positioning with awards, speaking slots, and analyst coverage
- A full-service communications team amplifying every success
If you’re ready to turn momentum into market impact, LaunchTech can help you get there faster. Learn more and get started today: https://golaunchtech.com/jump-start-program
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