CRA Connect
CRA Connect is CyberRisk Alliance’s internal agency, research, and intelligence unit that manages our CyberCept unified intelligence and data engine to stitch together our 1st party data across our brands and product offerings.
This in turn powers our ability to conduct full funnel campaign planning and produce powerful, integrated solutions for CRA clients.
Integrated Marketing Programs
Influence our actively engaged audience of cybersecurity professionals with an integrated marketing program tailored to your requirements.
1:1 Meetings Powered by Execweb
Execweb helps cybersecurity vendors boost their pipeline, improve win rates, and shorten sales cycles by facilitating 1:1 virtual intro sales meetings and boardroom discussions with CISOs and other security practitioners in our network.
"CyberRisk Alliance (CRA) is extremely easy to work with in that they'll handle the heavy lifting for all aspects of the program, including content development and execution. Their subject matter expertise and understanding of the cybersecurity professional ensures that the content development is targeted and delivers results that see their audience engaging with our brand in a meaningful way."
Demand Generation Manager, Sophos
Eunice Leung
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PR Services
A well-designed and executed PR program raises the profile of your brand, establishes trust, and arms your sales and marketing teams with a constant stream of content.
Category/Topic-Based Campaigns
We'll help you execute programs designed to motivate and engage targeted accounts with the content they are looking for.
CRA Connect is powered by the CyberCept Platform
CyberCept is CRA's Unified Data and Intelligence Engine which produces advanced analytics and insights about target buyers and their behaviors in order to create powerful, influential programs.
"Working with your team is easy and seamless, both in terms of planning and execution. The whole thing was easy, engaging, and a great collaboration!"
Sr. Demand Generation Manager, Big ID
Shalonda Willis
Webcasts
Our range of webcast formats deliver performance and flexibility based on a marketer's goals and available resources.
Virtual Conferences
Monthly, half-day, topic-specific virtual conferences allow your organization to align itself to the right category, target the individuals who are in the process of evaluating solutions like yours, and demonstrate your thought leadership with your target audience.
Digital Advertising
Our digital advertising solutions offer targeted, high-impact branded advertising opportunities that reach a hyper-targeted executive and technical audience through our industry-leading brands.
Channel Marketing
We'll help you execute programs designed to motivate and engage channel partners to work with you, which will create more value for your customers.
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