CRA Connect
CRA Connect is CyberRisk Alliance’s internal agency, research, and intelligence unit that manages our CyberCept unified intelligence and data engine to stitch together our 1st party data across our brands and product offerings.
This in turn powers our ability to conduct full funnel campaign planning and produce powerful, integrated solutions for CRA clients.
CRA Connect is powered by the CyberCept Platform
CyberCept is CRA's Unified Data and Intelligence Engine which produces advanced analytics and insights about target buyers and their behaviors in order to create powerful, influential programs.
Account Based Marketing
Leverage our cybersecurity-specific data and buyer behavioral insights to drive ABM programs that deliver value.
Content Services
Hone your audience, get insight into their behavior, receive an audit of your current content inventory, then let us generate the content you need to fill any identified gaps.
Channel Marketing
We'll help you execute programs designed to motivate and engage channel partners to work with you, which will create more value for your customers.
Public Relations
A well-designed and executed PR program raises the profile of your brand, establishes trust, and arms your sales and marketing teams with a constant stream of content.
Lead Generation
Whether you need top-of-the-funnel or lower-funnel leads to feed your sales efforts, we work with you to determine the best program mix for driving leads that meet your business objective.
Digital Advertising
Our digital advertising solutions offer targeted, high-impact branded advertising opportunities that reach a hyper-targeted executive and technical audience through our industry-leading brands.
Topic-Driven Integrated Marketing Programs
Build programs to influence our audience of cybersecurity professionals who are actively engaged with the topic that best aligns to your organization's solutions
Webcasts
Our range of webcast formats deliver performance and flexibility based on a marketer's goals and available resources.
Virtual Conferences
Monthly, half-day, topic-specific virtual conferences allow your organization to align itself to the right category, target the individuals who are in the process of evaluating solutions like yours, and demonstrate your thought leadership with your target audience.
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